Why? Because media producers work according to editorial calendars, and top-tier outlets work on a long lead-time up to at least six months in advance. This will give you enough time to plan a fluent PR campaign. So how can you make sure you're ready to work with a professional publicist or marketer in the run-up to your launch date?Īs a rough guide, I'd say that it's normal to start work 4-6 months before your publication date. It's a real shame, especially when I'm faced with a captivating manuscript that deserves some limelight. As an experienced book publicist, I regularly turn down work offers from first-time authors who wait until it is too late to get in touch with Publicity and Marketing. Timing is everything to run a successful PR campaign. It is well-nigh impossible to get decent attention for your book if you start the PR campaign after publication. Consequently, for many first-time authors – publicity, and marketing become afterthoughts. Self-publishing is a ton of work – getting the manuscript written, copyedited, revisions, choosing text layout, and the cover design all come first. But this is just the tip of your book publicity plan - there is so much more a book's launch team needs to do, according to this new post from publicist Coleen Hatrick. Publicity is a commonly misunderstood side of book marketing - it's often assumed that a publicist's job is to get reviews and interviews.
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